With the smartphone sales explosion in recent years and smartphones becoming contemptible and more affordable, the number of persons on the Internet has been increased exponentially. The increase in volume has resulted in making the mobile app industry very big.
Whether it is iOS or Android, the mobile application is one of the worth allowing for options that grant customers the mobility to do shopping or anything they would traditionally have done on their phones.
If you are not still sure why your business would want to generate its own mobile application, here we have the top advantages of having a mobile application.
Mobile Apps Offer Better Personalization
Mobile apps can let users set up their preferences at the start, based on which users can be served with adapted content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Moreover, they can also identify the location of the users in real-time to provide geography-specific content.
Ease of Sending Notifications
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have widely used email to reach out to their users. As a result, email has lost the effectiveness it once had; it’s open rates and clicks rates have frequently dropped.
Making Use of Mobile Device Features
Mobile apps have the advantage of utilizing features of a mobile device like a camera, contact list, GPS, phone calls, accelerometer, compass, etc. Such device features, when used within an app, can formulate the user experience interactive and fun.
Moreover, these features can also trim down the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can allow users take help of the camera of their mobile device to capture and submit a photograph.
Ability to Work Offline
It is probably the most primary difference between a mobile website and an app. Although apps as well might require internet connectivity to carry out most of their tasks, they can still propose basic content and functionality to users in offline mode.
Freedom in Designing
Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most basic functions. Mobile websites depend on browser features similar to ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
With your own business mobile app, your company’s logo and slogan will be visible on your customers’ mobile screens, it’s practically impossible not to evoke you whenever they want your services or products. It also proffers a well-grounded benefit against your rivals who are yet to implement this business strategy. If you want an instantaneous brand boost or recognition, creating a mobile application is a super plan to help in amplifying your corporate branding and global reputation.